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It May Not Be Rocket Science.  But, There Is Still A lot to Learn

There is a cliché phrase in our culture that can be annoying to anyone serious about their business and committed to excellence:  “It ain’t rocket science.”  By this phrase its users are saying that most jobs or businesses are fairly easy to learn and to master.  And, by this phrase they are trying to persuade us to keep things simple and not over-complicated.  Although there is merit in applying this saying, it can deceive us from seeing the depth of skills and details needed to pursue excellence in all we do.  In a sentence, the cliché phrase “it ain’t rocket science” can be destructive and even self-defeating in a competitive business world. Read more